Nike: My Better is Better
Great commercial! Vince recently asked me if I had seen this commercial on TV and at that time I didn’t. After watching several NCAA tourney games, I was able to catch it and I was amazed. It kinda motivated me a little bit too, to better myself in what I do like the athletes that were in the commercial. Athletes that are in the commercial includes: LaDanian Tomlinson, Adrian Peterson, Steve Nash, Kevin Durant, Brandon Roy, Diana Taurasi, Matt Holliday, Kyle Harrison, Ryan Powell, Landon Donovan, Hope Solo, Abby Wambach, Pete Carroll.
The agency that did the creative is called Wieden+Kennedy, I’ve never actually heard of them before but their website boasts of many big-name clients and a ton of commercials you have most likely seen before.
Agency: Wieden + Kennedy, Portland
Executive Creative Directors: Jelly Helm, Steve Luker
Creative Directors: Tyler Whisnand, Mike McCommon
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Agency Executive Producer: Ben Grylewicz
Agency Producer: Shannon Worley
Assistant Producer: Natalie Montgomery
Production Company: Epoch Films, Los Angeles
Director: Stacy Wall
Executive Producer: Jerry Solomon
Producer: Marc Marrie
Editor: Lucas Eskin
Post-Production: Mad River Post
Audio Post-Production: Lime Studios
Mixer: Loren Silber
Effects: RIOT - Klaus
Color Correction: Stefan Sonnenfeld @ Co. 3
Titles/Graphics: Buck
Talent: LaDanian Tomlinson, Adrian Peterson, Steve Nash, Kevin Durant, Brandon Roy, Diana Taurasi, Matt Holliday, Kyle Harrison; Ryan Powell, Landon Donovan, Hope Solo, Abby Wambach, Pete Carroll
Music: Saul Williams “List of Demands”
Record Label: Cornerstone/Fader
Sound Design: Lime
Sound Designer: Loren Silber
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